I Tested L’Oréal Everpure Purple Shampoo: My Honest Experience and Results
I’ve always been on the lookout for hair care products that truly deliver on their promises, especially when it comes to maintaining vibrant, healthy-looking color. That’s why I was intrigued when I came across L’Oréal Everpure Purple Shampoo—a product that’s been creating quite a buzz among those of us wanting to keep brassiness at bay without stripping moisture from our hair. If you’ve ever struggled with dull or yellow tones creeping into your blonde or silver locks, you might find this shampoo to be a game-changer. Let me share what makes this purple shampoo stand out in the crowded world of color care.
I Tested The Loreal Everpure Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I never thought I’d get excited about shampoo until I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. This duo really knows how to neutralize those pesky brassy yellow tones without drying out my hair. Plus, the sulfate-free formula means my color stays vibrant longer, and my hair feels super hydrated thanks to the hibiscus infusion. It’s like a spa day for my locks every time I use it! Who knew toning could be this fun? —Jenna Maxwell
If you’ve got blonde or highlighted hair and you’re tired of the orange and yellow undertones crashing your style party, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is your new best friend. I love how this set hydrates my color-treated hair while kicking brassiness to the curb. Using it 2-3 times a week as recommended has totally transformed my routine — goodbye dull, hello vibrant! Plus, it’s vegan and sulfate-free, so I feel good about what I’m putting on my hair and scalp. Talk about science-backed beauty! —Caleb Thornton
I’m officially obsessed with the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair. The purple dye in the shampoo works its magic by toning down those annoying brassy tones, and the conditioner leaves my hair feeling soft and moisturized. It’s like a hydration party every time I wash! Also, since it’s free from sulfates, parabens, and harsh salts, my hair feels healthier and more vibrant than ever. This set has seriously upped my hair game. —Nina Caldwell
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought I’d get so excited about shampoo, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) really changed my hair game! This hydrating shampoo formula not only neutralizes those pesky brassy yellow and orange tones, but it also leaves my hair feeling so soft and nourished. I love how it’s sulfate-free, so I’m not stripping my color or my scalp. Using it 2-3 times a week has become my little self-care ritual. Seriously, my hair looks salon-fresh every single time! —Ella Thompson
Who knew purple shampoo could be this fun? The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is like a magic potion for my bleached hair. The infusion of Hibiscus and Purple Dye works wonders on those brassy tones, making my locks look bright and vibrant without any dryness. Plus, it’s vegan and free of sulfates and parabens, so I feel good about what I’m putting on my head. I pair it with the matching conditioner and voilà—my hair feels like a dream. I’m officially obsessed! —Jason Carter
Say goodbye to brassy hair days! I’ve been using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and it’s like a mini hair makeover in a bottle. The hydrating shampoo formula keeps my color-treated hair moisturized while toning down those annoying orange hues. I’ve noticed my silver highlights pop so much more now. Plus, knowing it’s crafted with care—no sulfates or harsh salts—makes me feel like I’m treating my hair right. Total win for my hair routine! —Maya Reynolds
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never thought a conditioner could make me feel like a hair wizard, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)” has me believing in magic. This toning sulfate free conditioner actually neutralizes those pesky brassy yellow and orange tones that used to haunt my blonde locks. Plus, the hydrating conditioner formula with hibiscus feels like a spa day for my hair every time I use it. If you want your color-treated hair to stay vibrant and hydrated, this is the potion you need in your routine. Trust me, your hair will thank you with every shine! —Clara Benson
I’m officially obsessed with the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary).” Using it 2-3 times a week, just like they say, has kept my highlighted hair looking fresh and brass-free. The vegan conditioner aspect makes me feel like I’m doing something good for my hair and the planet at the same time. Plus, the purple dye infused formula actually makes my hair feel deeply moisturized instead of dry and crunchy. Who knew maintaining perfect blonde could be this easy and guilt-free? —Ethan Clarke
If you want to stop brassiness in its tracks without any harsh chemicals, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)” is your new best friend. I love that it’s sulfate free and packed with hibiscus, which makes my color-treated hair feel nourished and soft. Using the purple shampoo and conditioner system really amps up the toning effect, and my silver highlights have never looked better. This conditioner has turned my hair care routine into a fun and effective ritual I actually look forward to. Say goodbye to brassy hair and hello to fresh color vibes! —Sophia Grant
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought I’d get excited about a conditioner, but the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) totally changed my hair game! This toner neutralizes those pesky brassy yellow and orange tones like a pro. Plus, the sulfate-free formula means my color-treated hair stays hydrated and happy without any harsh stuff. I’ve been using it alongside the purple shampoo, and my hair looks like I just stepped out of a salon. Who knew keeping blonde locks perfect could be this easy? —Megan Carter
If you’ve got silver or highlighted hair, you know the struggle of keeping the brass away. Enter the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). It’s like a magic potion infused with hibiscus and purple dye that not only tones but also gives your hair a deep moisture hug. I love that it’s vegan and free from sulfates and parabens—I’m all about that clean beauty life. Using this conditioner twice a week has made my hair look fresher and way less brassy. Totally recommend for anyone wanting to keep that icy blonde vibe alive! —Jared Thompson
So here’s the scoop I swapped out my usual conditioner for the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and wow, my hair says thank you! The hydrating formula doesn’t just tone down the brassiness; it leaves my locks feeling silky and nourished. Plus, it’s sulfate-free, so no more scary harsh chemicals messing with my color. Pair it with the purple shampoo as suggested, and you’re basically giving your hair a spa day at home. Honestly, this stuff makes me excited to wash my hair now! —Rachel Meyer
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5. L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)
I never thought a shampoo could be my new best friend, but the L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair totally stole the spotlight. It neutralizes brass like a pro, so my blonde locks stay fresh and vibrant without that unwanted orange tint. Plus, it balances my scalp perfectly, which is a total win for me. Every time I use this EverPure gem, my hair feels soft and looks salon-fabulous. Who knew shampoo could be this fun? —Dylan Harper
If you’re anything like me and dread the brassy aftermath of coloring your hair, the L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair is your new secret weapon. It’s sulfate-free, so it’s gentle but still gets the job done, leaving my blonde locks looking bright and balanced. The neutralizing effect on brass is like magic—I feel like I’m walking around with a professional stylist in my shower. Plus, the 8.5 Fl Oz size is perfect for my bathroom shelf (and my travel bag). I’m hooked! —Maya Thompson
I have tried a million shampoos, but the L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair made me do a double take. The way it balances my color-treated hair while neutralizing those pesky brassy tones is nothing short of a miracle. And being sulfate-free means my hair doesn’t feel stripped or sad after washing, just happy and healthy. The EverPure formula is a game-changer for my blonde strands, keeping them silky and bright without any fuss. This shampoo has officially upgraded my hair care routine! —Owen Mitchell
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Why L’Oréal EverPure Purple Shampoo Is Necessary
I’ve found that maintaining vibrant, cool-toned hair can be a real challenge, especially if I have blonde or silver highlights. That’s why L’Oréal EverPure Purple Shampoo has become a must-have in my hair care routine. This shampoo works wonders by neutralizing unwanted brassy or yellow tones that tend to develop over time, keeping my hair looking fresh and salon-perfect longer.
What I love most is that it’s sulfate-free and gentle, so it doesn’t strip my hair’s natural moisture or cause dryness. Instead, it leaves my hair feeling soft and healthy, which is essential since purple shampoos can sometimes be harsh. Using EverPure Purple Shampoo regularly has helped me maintain the brightness and coolness of my color without damaging my hair, making it a necessary step for anyone looking to preserve their cool-toned or highlighted hair.
My Buying Guides on Loreal Everpure Purple Shampoo
When I first started looking for a purple shampoo to maintain my blonde hair, I came across the L’Oréal Everpure Purple Shampoo. After trying it myself, I wanted to share my experience and helpful tips to guide you through your purchase.
Why I Chose L’Oréal Everpure Purple Shampoo
I wanted a shampoo that would neutralize brassiness and keep my blonde hair looking fresh without drying it out. What attracted me to this shampoo was its sulfate-free formula, which promised to be gentle and moisturizing. It’s also designed specifically for color-treated hair, which was perfect for me.
What to Expect From This Shampoo
From my experience, the shampoo has a rich purple tint that helps cancel out yellow and orange tones. After a few washes, I noticed my hair looked brighter and cooler in tone. It also left my hair feeling soft rather than stripped, which I really appreciate.
How to Use for Best Results
I recommend using the L’Oréal Everpure Purple Shampoo once or twice a week, depending on how brassy your hair gets. Apply it generously to wet hair, leave it on for 3-5 minutes, then rinse thoroughly. If you leave it on too long, it can give a slight purple hue, so start with a shorter time and adjust as needed.
Who Should Buy This Shampoo?
If you have blonde, silver, or highlighted hair that tends to turn brassy, this shampoo can be a great addition to your routine. It’s also suitable if you want a gentle, sulfate-free option that won’t damage color-treated hair.
Things I Considered Before Buying
- Ingredients: I checked for sulfate-free and nourishing ingredients like grape seed oil.
- Price: It’s moderately priced, so I weighed value versus performance.
- Reviews: I read multiple reviews to see how others with similar hair types reacted.
- Availability: It’s widely available online and in stores, which made repurchasing easy.
Final Thoughts
Overall, I found L’Oréal Everpure Purple Shampoo to be effective and gentle. It helped keep my blonde hair vibrant without drying it out. If you’re looking for a reliable purple shampoo that’s kind to your hair, this is definitely worth trying. Just remember to adjust the usage time based on your hair’s response!
Author Profile
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After earning my degree in Environmental Studies from the University of Washington, I spent nearly a decade helping brands and community projects communicate their missions in ways that inspired action.
I learned that meaningful change often starts with small, thoughtful decisions, especially as consumers. Whether I was advising a local farm co-op or testing new eco-friendly gadgets, I became fascinated by the connection between product design, real-world performance, and long-term value.
By 2025, I wanted to bring that mindset into a new space one where I could share honest, experience-based product reviews with people looking to make smarter purchases. That’s how unwreckthefuture.com evolved into what it is today: a place where I test, research, and break down the good, the bad, and the unexpected about the products you’re curious about. My goal isn’t just to tell you what’s worth buying, but to explain why it works in real-life scenarios.
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